Creating calm business strategies: Calm UX in practice
Until a few decades ago, objects in the world around us were mostly passive objects. Waiting for us to start interacting with them when we needed to. Or being ignored when we didn’t. With the rise of digital technology however, objects have become less shy. We are no longer in the lead of our interactions with them. Instead, digital objects start the conversation with us whenever they want, and obligate us to listen. But instead of running from them, we value the nice things they offer, the connectedness, the information, the entertainment. In doing so, we exchange our precious time for constant distractions and disruptions.