About me
I am a driven Service Designer, passionate about creating seamless, human-centered experiences that balance user needs and business strategy. I love to dive into complex processes and translate these into valuable concepts and services. With more than 10 years of expertise in design-thinking, journey mapping, service blueprinting, co-creation and stakeholder management, I help organisations rethink services across digital and physical touchpoints.
I am also passionate about the topic of Calm UX – or more recently ‘Calm AI’. I have written multiple blogs on the topic and also presented on both topics on several occasions. If you want to have a chat about my ideas, feel free to reach out!

My experience
2024 – present
Senior Service Designer @ De Volksbank
Service design, Cross-functional team collaboration, UX design, Co-creation, Stakeholder management, Workshop facilitation, UX research, Agile design processes,
2021 – 2024
Senior UX/UI Designer @ Sping
Enterprise UX, Concept design, UX design, Service design, UX research, UX strategy, UX sales, UX coaching, UX lead
2019 – 2021
Lead UX/UI Designer @ BearingPoint Caribbean
Service design, UX/UI design, UX research, Concept design, Stakeholder management, Agile design processes, UX lead
2017 – 2019
Senior UX Designer @ CLEVER°FRANKE
UX design, UX research, Concept design, Service design, Product owner, Data-driven design, Workshop facilitation
2014 – 2017
Interaction Designer @ Mirabeau
UX design, Design sprints, UX research, Concept design, Content strategy, Innovation, Agile design processes
Snapshot of my presentations
If you are interested in my ideas, feel free to contact me!
Will AI respect humans?
Presented at: Ladies that UX Utrecht
A story about how AI can influence the field of Design, and how designers can
play a role in keeping AI human.




Designing a calm world
Presented at: Ladies that UX Amsterdam, UXify Eindhoven
A story about how technology has a tendency to take over our lives, and how designers
can help to prevent this



