About me

I am a driven Service Designer, passionate about creating seamless, human-centered experiences that balance user needs and business strategy. I love to dive into complex processes and translate these into valuable concepts and services. With more than 10 years of expertise in design-thinking, journey mapping, service blueprinting, co-creation and stakeholder management, I help organisations rethink services across digital and physical touchpoints.

I am also passionate about the topic of Calm UX – or more recently ‘Calm AI’. I have written multiple blogs on the topic and also presented on both topics on several occasions. If you want to have a chat about my ideas, feel free to reach out!

Me presenting at Ladies that UX Utrecht
Me presenting at Ladies that UX Utrecht

My experience

2024 – present

Senior Service Designer @ De Volksbank

Service design, Cross-functional team collaboration, UX design, Co-creation, Stakeholder management, Workshop facilitation, UX research, Agile design processes,

2021 – 2024

Senior UX/UI Designer @ Sping

Enterprise UX, Concept design, UX design, Service design, UX research, UX strategy, UX sales, UX coaching, UX lead

2019 – 2021

Lead UX/UI Designer @ BearingPoint Caribbean

Service design, UX/UI design, UX research, Concept design, Stakeholder management, Agile design processes, UX lead

2017 – 2019

Senior UX Designer @ CLEVER°FRANKE

UX design, UX research, Concept design, Service design, Product owner, Data-driven design, Workshop facilitation

2014 – 2017

Interaction Designer @ Mirabeau

UX design, Design sprints, UX research, Concept design, Content strategy, Innovation, Agile design processes

Snapshot of my presentations

If you are interested in my ideas, feel free to contact me!

Will AI respect humans?

Presented at: Ladies that UX Utrecht

A story about how AI can influence the field of Design, and how designers can
play a role in keeping AI human.

Designing a calm world

Presented at: Ladies that UX Amsterdam, UXify Eindhoven

A story about how technology has a tendency to take over our lives, and how designers
can help to prevent this