Design process
The project started with various workshops with the client to determine their key business values and requirements for the webshop. The Creative Consultant and I translated these in a new site concept that aimed at guiding users through the buying-funnel, making it easier to find the right thing and providing more smart up-sell methods. Based on this, I created a complete sitemap to identify the most important pages and relevant content for these pages.
Next, together with the team I specified and detailled out the most important pages of the webshop and created a new UX concept & navigation structure. I created wireframes, priority guides and interaction flows, depending on what was needed.
The result
The Visual Designer translated these UX designs into a coherent visual style for the webshop. The final concept for the webshop was a robust whole that provided users with a clear path to sales, and allowed them to browse and investigate depending on their needs.
