Design process
The redesign turned out to be purely content-based. There was no visual design involved. Instead, a creative consultant and I determined the most important selling points of Berendsen, their needs for the website and their main prospects. I dived into their company structure and business processes, to help determine the best way to explain this to their users. I specified clear user goals and based the "redesign" of the website around these. I created a complete content mapping and used the existing CMS elements to build up new pages that more clearly described what prospects of Berendsen needed.
The result
The final website content plan focussed on the main user goals of prospect's of Berendsen. It focussed on their mindset, and answering the questions they would logically have, on the right level. We cleaned up the abundance of content and focussed on what is actually relevant.
